Hi there! Since you've landed here most likely you're interested in one of my two fields of work:



Online Marketing Consultant

I'm an online marketing consultant with 15 years of experience working for over 100 different clients. I've been in it almost since it really began.

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Place Branding author&editor

I'm also a nation-branding author and editor. In 2006 I launched the world's first news portal on the topic, which instantly became a global hit.

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Online Marketing Consultant

I'm a data-driven online marketing consultant with a penchant for strategy and execution. I love to engineer well-focused websites and see them acquire traffic, convert and monetize. I pride myself on having a holistic vision encompassing the business-level strategic view and an outlook on specific fields such as Design, UX and usability, SEO, SEM, Display advertising, Analytics and CRO.

I regularly write at my blog, where I informally mix professional and personal content. It's got a casual approach, so for deeper insights on digital marketing and the Internet-based economy, you better off look at the whitepapers I've written.

Read the blog » Read the whitepapers »

Place Branding author&editor

The Nation Branding website

Nation branding is one of my fields of expertise and I've written dozens of articles and essays on the topic. They have been published at the popular Nation-Branding.info website, of which I am also founder and editor. This website was an immediate global hit when I launched it in 2006 but today it is inactive as I'm currently involved in other projects. Still, it is available and contains much of my work as well as of third-party researchers.

Visit Nation-Branding.info

The Branding Greece website

Prior to create Nation-Branding.info, in 2003 I was anticipating that Greece wasn't managing its country brand image properly, and I launched the BrandingGreece.com website to discuss the issue and share my opinions with others. It was a truly pioneering initiative, and other similar websites for other countries began to spring up here and there. Almost 13 years later, the need for Greece to manage its brand image is so obvious that it almost hurts.

Visit BrandingGreece.com


My work has been featured on many media outlets, interviews, blogs, theses and dissertations. It has also been mentioned in scholarly books and academic publications, among them:

Branding the Nation: The Global Business of National Identity,  by Melissa Aronczyk Brand Singapore: How nation branding built Asia’s leading global city, by Koh Buck Song Media Strategies for Marketing Places in Crisis, by Eli Avraham, Eran Ketter Scandinavian Design: Alternative Histories, by Kjetil Fallan Marca país: España, una marca líquida, by José Miguel Sánchez Guitián Nation Branding? Entwicklung einer nationalen Markenidentität, by Angelika Gimpl Nation Branding: Eine theoretische Analyse und empirische Studien zur Popular Geopolitics and Nation Branding in the Post-Soviet Realm Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic countries Commercial Nationalism: Selling the Nation and Nationalizing the Sell