Online Marketing Consultant
I'm a data-driven online marketing consultant with a penchant for strategy and execution. I love to engineer well-focused websites and see them acquire traffic, convert and monetize. I pride myself on having a holistic vision encompassing the business-level strategic view and an outlook on specific fields such as Design, UX and usability, SEO, SEM, Display advertising, Analytics and CRO.
I regularly write at my blog, where I informally mix professional and personal content. It's got a casual approach, so for deeper insights on digital marketing and the Internet-based economy, you better off look at the whitepapers I've written.
Place Branding author&editor
The Nation Branding website
Nation branding is one of my fields of expertise and I've written dozens of articles and essays on the topic. They have been published at the popular Nation-Branding.info website, of which I am also founder and editor. This website was an immediate global hit when I launched it in 2006 but today it is inactive as I'm currently involved in other projects. Still, it is available and contains much of my work as well as of third-party researchers.
The Branding Greece website
Prior to create Nation-Branding.info, in 2003 I was anticipating that Greece wasn't managing its country brand image properly, and I launched the BrandingGreece.com website to discuss the issue and share my opinions with others. It was a truly pioneering initiative, and other similar websites for other countries began to spring up here and there. Almost 13 years later, the need for Greece to manage its brand image is so obvious that it almost hurts.
My work has been featured on many media outlets, interviews, blogs, theses and dissertations. It has also been mentioned in scholarly books and academic publications, among them: