12.04.14 / Marketing Online

Remarketing y retargeting »

Entre los profesionales del marketing online no hay consenso entre la diferencia entre remarketing y retargeting. Unos prefieren utilizar la nomenclatura de Google (“remarketing”) y otros el concepto más tradicional de “retargeting”.

Una diferencia que puede haber es que el concepto de remarketing es más amplio que el concepto de retargeting. El remarketing, por ejemplo, puede consistir en mostrar un anuncio de display en una web externa a un usuario que ha estado en tu web (y éste suele ser el uso más habitual de “remarketing”), pero también puede ser un email que se genera automáticamente a un usuario que ha completado dos pasos en el checkout pero no el tercero, o que ha comprado un producto y al cabo de un día se le ofrece otro complementario (ahí chocaría con el cross-selling y el up-selling).

La mejor definición es en inglés: “Behavioral retargeting”. Es decir, retargeting basado en el comportamiento, es decir publicidad basada en sus acciones precedentes en Internet.

Para identificar ese usuario, la web deja una cookie en el ordenador de ese usuario y, cuando ese usuario accede a una página web del mismo sistema publicitario que usa el anunciante, entonces esa otra web en vez de enseñarle un anuncio genérico le enseña un anuncio relativo a lo que hizo en la primera web. Por ejemplo, anunciarle zapatos en oferta en elmundo.es si antes ese usuario estuvo en una web de zapatos.

Para escoger qué usuarios serán objeto de retargeting, tienen que cumplir con unas condiciones que marca el anunciante. Por ejemplo, que haya visto la página de zapatillas de correr pero no haya comprado ninguna. En AdWords, que es la plataforma que ha popularizado el remarketing, eso se hace con las “listas de remarketing”, listas ciegas de usuarios que cumplen con una serie de condiciones. Esas listas se crean desde la biblioteca compartida, en la sección de Públicos. Una vez creada esa lista, se puede crear una campaña de Display que ataque esa lista de remarketing, es decir los usuarios que cumplen con las condiciones marcadas en la lista.

Para implementar la lista, AdWords genera un trozo de código HTML que hay que pegar en la página clave que los usuarios tendrán que ver para que entren en la lista. Por supuesto, esa lista es ciega, no hay nombres ni apellidos. Es sólo una metáfora de un conjunto de personas que cumplen con una serie de condiciones y que serán objeto de remarketing, es decir que verán nuestros anuncios en otras webs.

04.03.14 / Otros

Dochila »

Hay muchas confusiones a raíz de la palabra “cartera”. Algunos la utilizan para referirse a la cartera de bolsillo para llevar el dinero, y otros en cambio para referirse a la mochila de espalda que se utiliza para ir a la escuela, universidad, al trabajo… Al final mucha gente acaba diciendo “cartera de espalda” o “cartera tipo mochila” para especificar. Creo que no está bien resuelto.

Estaría bien acabar con esa ambivalencia de la palabra “cartera”. Y para ello sugiero utilizar una palabra que acabo de inventar, que es “dochila”.

Una “dochila” sería una mochila no para ir a la montaña, sinó para el día a día. De este modo la cartera de ir por ejemplo al instituto recibe un nombre específico y “cartera” queda para referirse únicamente a la cartera de llevar el dinero. Así se acabarían las confusiones entre un tipo de cartera y el otro, que realmente tienen poco que ver si lo piensas bien.

La idea de acuñar la palabra “dochila” no es una extravagancia. Los ingleses tenían la palabra “backpack” para referirse a las mochilas, y cuando se empezaron a usar las mochilas “urbanas” para coger el metro, ir al instituto o al trabajo, inventaron la palabra “daypack”, que vendría a ser un poco como una “cartera para el día a día”, para distinguirlas.

Si ellos la inventaron para distinguir entre mochilas de montaña (o grandes) y de ciudad (o pequeñas), pero al fin y al cabo siempre mochilas, con más razón todavía nosotros deberíamos distinguir entre carteras de llevar el dinero en el pantalón de una maleta de espalda para llevar todo tipo de objetos, ya que que en este caso las diferencias son aún más grandes.

Además, todo coge su lógica porque “Mochila” queda para la Montaña y “Dochila” para el Día a Día. Se ve la relación, ¿no?

Así que ahí queda: “dochila”: Una nueva palabra ;-)

01.02.14 / Marketing Online

CMS más utilizados en 2014 »

Si en 2014 sigue todo como en 2013, éstos serán los CMS más utilizados en 2014:

- Líder absoluto WordPress con un 59,6% de market share

- En segundo lugar, aunque muy lejos, Joomla con un 9,2%

- En tercer lugar, Drupal con un 5,6%

- En cuarto lugar, Blogger con un 3,3%

- En quinto lugar, Magento con un 2,6%

A partir de ahí, las cuotas de mercado se disuelven en números poco relevantes: Typo 3 (1,6%), vBulletin (1,6%), DataLife (1,2%), Prestashop (1,1%), Bitrix (1,0%), Discuz (0,9%), phpBB (0,8%), OsCommerce (0,8%), ExpressionEngine (0,8%)…

Por supuesto, todos estos porcentajes son dentro del conjunto de sitios web que utilizan los CMS que se evalúan. Se calcula que todos estos representan a grandes rasgos un 50% de los sitios web del mundo.

El otro 50% se reparte entre sitios web sin CMS (sitios maquetados directamente en HTML), sitios web con CMS hechos a medida (“custom-made”) y sitios web basados en aplicaciones que no son sólo de gestión de contenidos.

01.01.14 / Diseño Web

Tendencias diseño web 2014 »

tendencias diseño web 2014

Estamos a 1 de Enero de 2014 y toca hacer de vidente. Estas serán para mi las 8 tendencias principales en diseño web que dominarán este 2014 que justo hoy empieza. Muchas ya empezaron a aparecer en 2013 pero se harán especialmente dominantes en 2014:

1) RESPONSIVE: Algo por todos conocido: páginas con layout responsivo para adaptarse a la multitud de tamaños y resoluciones de pantalla. En consecuencia irremediable, adiós a las versiones mobile de los sitios web.

Ejemplo: http://worldwildlife.org/

2) INFINITE SCROLLING: Popularizado inicialmente por Facebook y seguido por Pinterest o Tumblr, el contenido se va cargando a medida que bajas la página, y no llegas a paginar nunca.

Ejemplo: http://eurekasoft.com/

3) SINGLE PAGE WEBSITES: En parte relacionado con la tendencia anterior, en 2014 se verán más y más sitios web donde no se navega, sinó que está todo reunido en una página. Un sitio web entero en una sóla página. Una evolución de esta tendencia es abrir enlaces no en una página nueva, sinó en una capa por encima. La gente no quiere abandonar nada, quiere echar vistazos y leer sin que visualmente se pierda lo anterior.

Ejemplo: http://www.lexusls.asia/

4) FIXED HEADER: La vuelta de un clásico, antiguamente realizado con frames dentro de un , y ahora con CSS. No se pierde nunca el menú de navegación, por mucho que bajes queda fijo arriba.

Ejemplo: http://www.fhoke.com/

5) LARGE PHOTO BACKGROUNDS: Las conexiones rápidas actuales permiten cargar casi inmediatamente enormes y espectaculares imágenes de fondo. Dado que tienen un impacto visual muy importante, están predestinadas a ser más omnipresentes. La evolución de esto son los vídeos a todo el ancho y en el fondo, que ya empiezan a verse.

Ejemplo: http://taasky.com/

6) READ LESS, WATCH MORE: Hace tiempo que el vídeo se incursionó en los sitios web como un complemento muy útil, pero poco a poco ya no es complemento sinó que sustituye casi por completo el texto. Ponle a un usuario un párrafo de 400 palabras y un vídeo de 20 segundos y el 80% le dará al play antes que leer. Como epítome de esta tendencia encontramos sitios web donde la home es un vídeo (VIDEO AS HOME).

Ejemplo: http://y.co/

7) NAVEGACIÓN ESTILO METRO: Menús gigantescos, enormes, con navegación al estilo cajas de Windows 8. Cuadros de contenido uno tras otro, con efecto hover, siguiendo el estilo de Windows 8.

Ejemplo: http://theme.crumina.net/index.php?theme=onetouch

8) FLAT DESIGN: Diseño plano con pocas sombras, nada de biseles, brillos y resplandores, siguiendo el estilo de iOS 7.

Ejemplo: http://digital-minded.ca/

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01.12.13 / Marketing

De colchones y somieres »

Hoy me apetece dejar por escrito una pequeña historia de marketing que, aunque sencilla, es interesante.

Había una tienda de colchones que publicitaba el hecho de que regalaban un somier con la compra de cualquier colchón. En aquellos tiempos, los demás competidores hacían pagar tanto por una cosa como por la otra, así que la empresa en cuestión estaba convencida de que su oferta era imbatible.

Sin embargo, por alguna razón desconocida, la idea nunca funcionó entre la gente.

Después de un año de mantener la oferta de regalar un somier con la compra de un colchón sin éxito, la empresa probó a reformularla de otro modo. La oferta ahora rezaba así: “Compra un colchón y llévate un somier por sólo 1 céntimo más”. El resultado: empezaron a llover los clientes a la tienda.

La moraleja de la historia es tan elemental que hasta cuesta decirla: testea, prueba, vuelve a testear y vuelve a probar hasta que el mercado demuestre que tu oferta se percibe como valiosa.

01.11.13 / Opinions and reviews

2 ruedas bien, 4 ruedas mal »

Bicicleta o coche

Antiguamente, a medida que los habitantes de las ciudades mejoraban su nivel económico con los años, pasaban a vender su bicicleta para comprar una moto, después pasaban a comprarse un coche y finalmente un segundo coche. Algunos llegaban a tener un todoterreno o un deportivo, según su estilo de vida.

Hoy en día, es casi al revés. Mientras que en las metrópolis de los países en desarrollo hay cada vez más coches, generando enormes problemas de tráfico en ciudades como São Paulo, Estambul o Bangkok, en las ciudades más desarrolladas y ricas se oye cada vez más el tintineo de las bicicletas. Hoy en día, los centros urbanos más ricos de los países más avanzados son impulsados por los sencillos pedales de la bicicleta. Casi se puede juzgar la riqueza de una ciudad por el número de personas que no viajan en coche.

En Londres ha habido un aumento del 155% en el número de personas que circulan en bicicleta. Pero aún así Londres sigue estando muy lejos de muchas otras ciudades con mayor cultura bicicletística: el 36% de los residentes de Copenhague van a trabajar en bicicleta. Lo mismo sucede en otras ciudades como Amsterdam, Utrecht, Sevilla, Burdeos, Malmö, Berlín, Tokio y Montreal, según el Copenhagenize Index, que mide el uso de la bicicleta en diferentes ciudades y la calidad de sus infraestructuras para las dos ruedas sin motor.

Lo que une a los ciclistas de estos lugares no es sólo el deseo de ser un poco más verde, recuperar la salud o el deseo de evitar el metro. No, hay más motivos que los habituales tras este cambio de paradigma.

En primer lugar, hay un poco de esnobismo invertido: “¿Por qué necesito un coche? Yo vivo en el centro de Londres”. Es decir, ir en bicicleta es una manera de decirle a todo el mundo que vives en el centro de Londres, Estocolmo o París, no en el extrarradio.

A parte de ayudar al planeta, lo de ser verde o ecológico también ayuda a sentirse bien a uno mismo. Antes por ir en bicicleta te sentías por debajo de los que iban cómodamente sentados en sus coches, pero ahora el que va en bicicleta se siente mejor que el que va en coche. Deja mal a los que contaminan. La bicicleta eleva la auto-estima.

También hay un efecto rejuvenecedor. Ir en bicicleta rejuvenece más que cualquier crema anti-edad. Los jóvenes van en bici, los mayores en coche. Entre las personas que las usan las hay las que dejan en su garaje buenos coches pare ir en bicicleta al trabajo. No lo hacen por economía, lo hacen por aparentar más juventud.

Por supuesto, muchos se han dado cuenta de que moverse por la ciudad es fácil en bicicleta. Para estas personas, el lujo en el transporte no son los sillones de piel en una limusina y un chófer, sinó un commuting rápido y ligero entre el trabajo y el hogar.

La humilde bicicleta es hoy en día todo lo contrario a humildad. Aún suena a medio de transporte económico y democrático, pero no lo es. Es un medio privado, no un transporte público. Algunas bicicletas valen lo mismo o más que algunos coches de segunda mano.

Los que la llevan consideran que el coche es para las masas. Los que las llevan aparentan 10 años menos que sus colegas del coche, y también parecen más interesantes que los que van a trabajar en coche.

Ir en bicicleta es más cool que ir en coche. Si paseas por delante de las oficinas de agencias de diseño, empresas de software, moda y creatividad, startups de internet y nuevos medios de comunicación, verás que sus paredes están repletas de bicicletas. Sólo el contable llega en coche. Todo un síntoma.

08.10.13 / Opinions and reviews

Nissan Qashqai roof rack (side rails + cross bars) »

Qashqai roof rails

I’ve recently bought a roof rack for my Nissan Qashqai (2007-2008-2009 year model). As there is very little information available on this product and roof rails, bars and cars can be a somewhat tricky issue, I’ve thought about sharing my experience.

I bought my roof rack over the Internet so when I decided to buy it I had not seen nor touched it physically. I only had a few pictures posted by the online seller. As commercial pictures can sometimes be a bit misleading, above and below you’ll see how they actually look like when installed on a real life Qashqai.

Qashqai roof rails

Unboxing

After thinking about it for a couple of weeks or so, one day I purchased the rack and a few days later it was delivered at my home. The kit is delivered in a cardboard box for minimal protection and it is certainly not the thick packaging I fancied.

Qashqai roof rails

Anyway, the kit includes a pair of roof rails which go from front to back one for each side, along with a pair of roof bars which neatly fit into slots running along the inside side of the roof rails allowing the bars to be moved to the desired position. All necessary fittings are also included, contained in plastic bags bundled with the usual soft material to reduce potential transport damage. A very simple instructions paper was also included – all the necessary, but no extras.

Even if the packaging was something poor, when I opened the box I noticed that both the rails and the cross bars felt solid and well-built. It’s obviously a made in China product (what isn’t today?), but it is a well-designed and well manufactured product with quality anodised aluminium in a black shine finish:

Qashqai roof rails

When you slide in the cross bars, you end up having the whole rack, which looks solid:

Qashqai roof rails

Only the end caps, both front and rear, which are made of plastic, look less solid. Aye, it’s injection moulded from impact resistant ABS plastic, but plastic after all:

Qashqai roof rails

When you put the rack over your car’s roof, you get a better idea of how it will look on your car and how all parts fit with each other:

Qashqai roof rails

Installation

The manufacturer says the roof rack is designed for a quick and easy DIY, but I prefered to take it to the service as I have never performed hard modifications in a car. In order to fit the side rails to the roof channel some drilling is involved and, as a novice, that scared me a bit.

The truth is that if you read through the instructions, there is actually no difficult step, but some steps do require tools which are not found in every household. For instance, the rubber strip needs to be removed and 5 small holes drilled along the channel (each side), fit the roof rails and then refit the rubber channel (after cutting it into 3 pieces).

Also, the instructions say that the installation can be completed within 2 hours, but my service said it took them 3 hours to complete – and billed me accordingly.

Aesthetics when mounted

I regard most cross bars as orthopedic and non-aesthetical, so I did not want something that could look like an awkward accessory mounted to the roof. I wanted something stylish, and I must say that this roof rack is not only practical to carry things but is also very nice to the eye. Both the rails and the bars look nice, elegant and aerodynamic.

What’s more, as they are individually tailored to fit this vehicle, if you look carefully you’ll notice that the roof rails follow the car’s lines and curves. Remember that they fit on all 2007/2008/2009 Nissan Qashqai models including the Panoramic roof model.

Except for the rubber platforms under the end caps of the side rails, the rack looks like original manufactured (OEM):

Qashqai roof rails

Front view:

Qashqai roof rails

Rear view:

Qashqai roof rails

And some details:

Qashqai roof rails

Qashqai roof rails

Qashqai roof rails

Fuel consumption and noise

One of the main concerns about roof rails are noise and fuel consumption. Roof racks usually make some noise, whether soft or loud, and they typically raise fuel consumption as well.

As for this kit, I can tell you that this rack does some noise, which is not loud whatsoever, but certainly audible if you pay attention. Rather than a noise, I would better call it an aerodynamic sound. Indeed, it sounds like a plane wing cutting through the wind, and in fact the first day I drove my car with the rack mounted the sound reminded me almost immediately of an aircraft – the aerodynamic sound of a wing while flying. It is not loud, and if you play music loud it will almost fade away but still if you really want to hear it you’ll be able to.

It’s hard to describe a sound, but if you drive with the radio switched off, you’ll hear the sound as an aerodynamic sound of something cutting the wind coming from the roof. It is almost inaudible up to 50 kph, and it gets more audible as you accelerate, but in no way and at no speed it is too loud – and never disturbing. In fact, strangely enough I do like it – it makes you feel like you’re driving faster than you really are.

Concerning fuel consuption, I must confess that I had taken for granted that the bars would increase fuel consumption and I’m surprised to say that I haven’t noticed it yet. It’s pretty weird because I have not recorded even a 5% increase (and I do pay much attention to fuel consumption and efficient driving), but I will allow myself a few weeks more to confirm this early perception. **UPDATED – After two months, I can say that there is no noticeable increase in fuel consumption**

Load limits

This roof rack is not cosmetic – it is a heavy duty rack for actual load bearing. By load bearing I mean that these cross bars are designed to carry light loads as per Nissan’s original fitment. The instructions or the product documentation say nothing about load weight data and online sellers won’t know either for sure (I did ask them) so by ‘light’ think about something around 50 kg. I would not put more weight on them even if they could bear more.

If we assume the 50 kg maximum to be true, it means that you can load many things on them, like a typical Thule cargo box (about 15 kg by itself, depending on the model) and about 35 kg internal load. It also means that you can put at least at least a couple of bikes on the bars.

Size and measures

The size of the roof rack is important. Not because of the looks, but because it is something that affects compatibility with cargo systems like roof boxes, roof mounted bike/ski carriers and roof baskets. The dimensions are as follows:

- Side rails dimensions: Length 990 mm (39 inches), width 44.5 mm (1 ¾ inch), height 25.4 mm (1 inch). Overall length is 1498 mm (59 inches).

- Cross bar dimensions: Length 914 mm (36 inches), width 76 mm (3 inches), height 19.5 mm (¾ inch).

If you have a look at a Thule cargo box, for instance you’ll notice that it requires the dimensions of the bars to be between one minimum and one maximum, so that the box’s claws can be fitted to the bars safely. For instance, the Thule Dynamic 800 model needs the cross bars to have a maximum width of 80 mm and to have a height between 18 mm and 30 mm.

The cross bars of this roof rack are 76 mm wide and 19.5 mm tall, so they are compatible with the Thule Dynamic 800 specifications, but before buying either the roof rack of the cargo box (or any other carrier) make sure thay they are mutually compatible.

Removable bars

A great feature of this roof rack for the Nissan Qashqai is that the crossbars are removable. That means that you have the option to remove them and leave only the side rails mounted on your roof (just like the Qashqais which have side rails).

So you can perfectly drive your Qashqai only with these rails just because you think is more stylish and only slide in the cross bars when there is actually something to bear. The side rails do not need the cross bars to stand – they can stand alone and look fine by themselves.

The cross bars are manually bolted to the side rails’ slide, so you can unbolt them and slide them out but you need do it by the rear, as the way through the front side is blocked. To do this you only need to remove the rear end caps, slide the cross bars off and then put the rear end caps back on place.

Please bear in mind these end caps have not been designed to be removed and put back regularly (they have been designed to stay), so they are not easily removed, and since they are made of plastic you should do it with care. But it is entirely possible.

Have a look at how the cross bars are manually bolted to the side rails:

Qashqai roof rails

Qashqai roof rails

So far I am extremely happy with this set of roof bars and rails for my Qashqai. My opinion is that it greatly improves the overall appearance of my car with a item that looks original Nissan manufactured but at a fraction of the cost. And it gives the car an ‘offroad/adventure’ touch which I like.

Please notice that my car is black and the overall result would be be different on cars of different colors. Also remember that there is a silver (with black end caps) rack equivalent with exactly the same sizes and features as the black one.

01.10.13 / Otros

SpanskSpansk »

Letar du efter SpanskSpansk profil?

Ja, detta är den profil (Spansk Spansk) du söker efter :-)

Skicka mig ett mail om du är intresserad: andreas.markessinis@gmail.com

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09.09.13 / Marcas

Thule vs Packline »

Thule vs Packline roof boxes

Norwegians are the most discerning people on earth when it comes to roof racks. Not that I claim it – Norwegians themselves do as in this article. But I can prove it true. In no country I have seen so many cars with rooftop boxes as in Norway. Probably one in every 10 cars has a stylish box fitted to the roof.

Norwegians themselves also claim that many among them drive around with the rooftop boxes mounted all the year round, just because of the looks. Also true – in Norway you can see lots of cars with no load on the rear seats (and presumably none in the trunk either) and only one person inside, but still with a rooftop box mounted.

So as the self-proclaimed most loving country for roof boxes in the world, Norway is the perfect environment to watch one rooftop boxes war – the one being waged between Thule and Packline.

Yes, besides the huge proportion of cars with roof boxes, the second thing you’ll notice when in Norway is that the locals adore the low-height and sleek rooftops made by Packline, a brand whose boxes are famous for its length, width and low profile.

Famous? Well, not so much. In reality, while most people are at least loosely familiar with Thule, not many have heard of Packline. At least outside Scandinavia.

The reason is that Packline roofboxes are only sold in Norway and Sweden (and marginally in Finland) and consequently the brand is mostly unknown to continental Europeans. But Packline, like David in the biblical battle, is making inroads against Goliath – the Swedish giant Thule.

Most of us are accostumed to Thule roofboxes and almost pay no attention to them, but as a novelty for us Packline boxes attract eyeballs with their very low, aerodynamic design, which usually match the car’s personality.

But, are Packline roof boxes better than those made by Thule? Or, is it the other way around? Which brand should you choose? In reality, what’s the difference between Thule and Packline? Well, there are some differences.

On one hand, Thule has been manufacturing roof boxes since 1977 and today it is one of the world’s largest manufacturer – and probably the most well-known. Thule roofboxes are defined by capacity, good usability and nice design. Many of them are big, they are surprisingly easy to mount, and most of them have a very nice bullet-shaped look. However, it must be said that their old, lower end range of grey boxes with a blue sticker were a ‘total fail’, as a teenager would put it.

Thule Motion roof box

Packline FX roof box

The portfolio of Thule roofboxes is organized along 4 ranges: Pacific, Motion, Dynamic and Excellence (bear in mind that in Canada, USA and Mexico, Thule has different ranges, namely Pulse, Force, Sonic and Boxter, with different sizes and features).

THULE PACIFIC – Thule’s low end range offers durable roof boxes for the family at a lower price. They lack most of the features that can be found in ranges upper scale. You’ve got them in a variety of sizes, with lengths varying from 139 to 232 cm and heigths ranging from 37 to 45 cm. Available colors are textured anthracite black and silver grey.

THULE MOTION – An upper range, which adds the PowerClick system and a rear gate friendly design. They’ve been designed to fit both cars with short roofs as well as SUVs. Lengths range from 175 to 235 cm and heights from 42 to 47 cm, which is a lot. Available colors are shiny black and shiny silver. These are much more attractive colors than those of the Pacific.

THULE DYNAMIC – This high-end range has an awesome design and features better aerodynamics thanks to the fact that the Dynamic boxes are the shortest in height in the Thule catalogue – the two models in this range are 34 cm and 35 cm tall only. They are designed for SUVs in the first place but they are equally suited for a Volvo V70. As for colors, here we find again the shiny black, but the shiny silver is replaced by a even nicer shiny titanium.

THULE EXCELLENCE – Finally, this is an exclusive, posh roof box with 520 liter packing volume. A luxurious box in a sleek two-tone color with a X-cross on its upper side. It features luxurious specs like box cover and automatic load fixation, but it’s also very pricey. I would only recommend it for large cars.

All of them are hard-shelled roofboxes. Additionally, there are some soft, fabric-made boxes in the so-called Ranger range:

THULE RANGER – Flexible roof boxes which easily folds and stores easily in a bag when not in use. The model is mainly for those who have limited space at the garage or want a cheaper option.

Besides roof boxes, Thule manufactures an enormous portfolio of products, like tows, trailers, backpacks, luggage and duffels, cases for consumer electronics, snow chains… In fact, the Malmö-based company’s brand promise is ‘Bring your life’ – meaning that you can carry whatever you want with the infinite Thule cargo systems.

On the other corner of the ring you’ve got Packline. It’s also a Swedish brand, located at Jönköping, but it’s owned by the Norwegian investing groups HTS. Contrarily to Thule, they pride themselves in focusing in only one product – roof boxes. Their slogan is ‘The Mother of all roofboxes’.

Packline has been manufacturing roof boxes since 1982 with a high finish, optimum strength and perfect fit. Most models are made of metal reinforced fiberglass, but some of them are made of UV-resistant ABS plastic as those made by Thule. Their patented iZi2Connect system to mount on roof bars and roof rack makes fitting really smooth. However, Packline roof boxes are distinguished by nothing but their ultra-sleek, very low height design and the way they match the car’s shape and colours. In their own words:

Pack Line roof boxes are simply the perfect combination of form and function. A box that blends in with the car’s lines. Packline allows all cars to increase storage space without changing the vehicle’s form and function significantly. (…) It is also the result of our pure commitment, and the fact that we are dealing with a single product – roof boxes – and that we have the ambition to bring to the world’s prettiest, most functional and elegant choice. One proof of our success is the fact that Packline produces the world’s best-selling fiberglass boxes.

Packline’s products are divided along three ranges: F, FX and X series:

PACKLINE F-SERIES – The F is for Family, not by chance they provide more load volume and higher than the other models from Packline. A range of spacious roof boxes for those who regard capacity as a top priority – without compromising too much on aesthetics. Some models are made of ABS plastic, while others are made of fiberglass, a material providing long-standing superior properties. Heights vary from 30 to 35 cm.

PACKLINE FX SERIES – All of them made of fiberglass, they combine form and function. They are presented as roof boxes that are in harmony with the car’s design instead of disturbing it. They can be distinguished by their very low profile (heights from 27 cm to 30) and they also assembly extremely close to the car roof. The secret behind this is the lowered position of a unique fastener where the two roof bars are hidden in tunnels inside the box. Additionally, the FX box’s slightly downward angled front improves aerodynamics even more.

PACKLINE X SERIES – This range includes fiberglass-made boxes with unique designs. They all are of the same size (Length: 210 cm, width: 90 cm, height: 27 cm ), but with different patterns: military, calligraphic, girlie, marine, flames, and some of them designed by other brands like Nordica (for skiing enthusiasts) and Sail Racing (for those who prefer the seas). The variety of designs are supposed to reflect your personality and to stand out among roof boxes with conventional colors like black, grey and white.

It is not obvious at first sight, but while both Thule and Packline manufacture roof boxes, their offer is slightly different.

For instance, the tallest Packline boxes (the Packline F Basic and the F Avantgarde, both at 35 cm) are as tall as the shortest Thule (the Thule Dynamic 800, at 34 cm). That means that for the height-conscious buyer, Thule and Packline do not face each other except at the 34-35 height point.

For those who want a very sleek, low-heigth and aerodynamic roof box, Packline is the obvious choise, since Thule can only compete with its shortest box, the Dynamic Dynamic 800 (34 cm tall), but with limitations since it remains far from the 27 cms of the Packline FX-SUV model.

On the other hand, those who need to carry tall objects can disregard Packline almost immediately and should choose Thule, whose range scales up to the impressive 47 cm of the Thule Motion 900, far above from the 35 cm of the tallest Packline model.

In fact, if you prioritize capacity, Thule is a better bet. If form trumps function in your head, then you are naturally attracted to Packline and only the Dynamic range of Thule could compete.

If you’re still unsure, then go for Thule. It’s also a safer bet. Not only their products are distributed worldwide and it’s going to be much easier to get replacements and spare parts, but their aftersales service is absolutely stunning. Additionally, Thule has a greater variety with rooftop boxes all sorts of sizes, colors and features and it’s easier to find the perfect fit.

16.08.13 / Publicidad

Thule Sweden photography »

There are lots of brands which display great photography, but not so many disclose what’s behind great photography. I’m not talking about Photoshop retouches, but about an insider view of the photographer’s work as it takes place.

Thule Sweden has shared some casual pictures on photoshoot sessions. It has not directly shown how pictures evolved after retouching and where were they actually published, but after some work I managed to match these casual pictures of the photographer working with the actual marketing pictures that resulted.

First of all, this picture was taken at Pacifica Beach, San Francisco, California. The product featured is the Thule K-Guard kayak carrier:

Thule Sweden photography - water

This one was taken at the 2012 CycloCross race in Candlestick Park, San Francisco. Products featured are the Thule EasyFold bike carrier and the Thule Excellence XT roof box:

Thule Sweden photography - bike

This other one was taken in January 2013 in Cortina D’ Ampezzo, Dolomites, Italy. Products featured are the Thule Dynamic 900 roof box, the Thule WingBar Edge roof racks and the Thule Easy-Fit snow chains:

Thule Sweden photography - winter

This picture was taken while wakeboarding on Lake Tahoe, California. The product featured is, again, the Thule Excellence XT roof box:

Thule Sweden photography - cargo

Finally, this one is from San Francisco, California, featuring the Thule Ranger 90 foldable roof box:

Thule Sweden photography - family

These pictures are made by Swedish photographers Mikael Strinnhed and Pelle Wahlgren, but above all the Swiss star-photographer Marcel Pabst. Thule relies on these wonderful pictures to distinguish itself from competitors like Packline.

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