If there ever were a Helly Hansen museum celebrating the Norwegian brand’s heritage, it would certainly be a worth visiting exhibition.
It could start with Captain Helly Juell Hansen’s vision – to produce waterproof clothing for sailors. With that idea on his mind, he started Norway’s first garments factory in 1889.
Together with his wife Maren Margrethe, he developed prototypes of waterproof clothing at his home in Høienhald street, in Moss, Norway. After a short time, they began to make garments for their own use. The clothes were made from raw canvas and taken to a factory nearby for hand-impregnation. The oil was smeared on with a brush. Today, they would probably feel quite stiff and uncomfortable to wear. But that’s better than being wet, of course.
Through its 130 years later, garments continuously improve in both design, wearability and performance. The company grew to eventually emerge as a world-class brand of gear for sailors, sportsmen, exporers, skiers, mountain guides and even soldiers dispatched to the Far North. Of course, it has also because an iconic consumer brand, but Helly Hansen’s commitment to delivering heavy duty equipment for serious activity in the worst weather conditions has prevailed.
In fact, Helly Hansen’s mission statement towards the professional market stays true,
Our mission has always been to protect and enable professionals making their living in the harshest environments
If such a museum ever took place, the Helly Hansen brand museum would be a journey through entrepeneurship, resilence, endurance, restlessness and authenticity, and would surely include some of the items portrayed below.