¿Cuál es un CTR normal en AdWords?

Wordstream ha publicado su último informe sobre la media de CTR en diferentes sectores de anunciantes, a nivel mundial. Por lo visto, un CTR normal es un 2%, ya que la media de CTR a nivel mundial está sobre ese coeficiente en las campañas de Search y está en 0,35% en Display.

adwords-ctr-normal

Me parece muy poco…

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