"An enjoyable book! Straight talk, almost no jargon, all common sense. Very instructive and lots of examples to learn from. I enjoyed the illustrations too. Highly recommendable!"
"I especially liked two things about this book: first, that there is a solid theory behind the main thesis, and second, that it shows lots of easy-to-understand examples and lists"
"This book almost works like an educational textbook for everyone interested in nation branding. It's approachable and the author proves his expertise on the field"
With almost 20 years of researching nation branding, Andreas Markessinis is one of the leading voices in the field.
Considered as one the most influential authors in the discipline, he has written dozens of articles and essays and was the mastermind behind the Nation-Branding.info website, which for years was the authoritative news outlet about all things related to country branding.
He’s been invited to many nation branding workshops and has collaborated with leading minds and organizations. He’s also been visiting professor for nation branding seminars at the University of Barcelona.
Nation branding is my field of expertise and I've written dozens of articles and essays on the topic. They have been published at the popular Nation-Branding.info website, of which I am also founder and editor. This website was an immediate global hit when I launched it in 2006 but today it is inactive as I'm currently involved in other projects. Still, it is available and contains much of my work as well as of third-party researchers.
Prior to create Nation-Branding.info, in 2003 I was anticipating that Greece wasn't managing its country brand image properly, and I launched the BrandingGreece.com website to discuss the issue and share my opinions with others. It was a truly pioneering initiative, and other similar websites for other countries began to spring up here and there. 15 years later, the need for Greece to manage its brand is still obvious.
